WHO I AM

Brethren, I’ve lived enough life to feel like I’ve been five different men already.

 

I’ve fought through learning disabilities. I’ve beaten demons through sobriety. I walked away from the security of a comfortable trades career because I knew I was built for something different. First becoming a soldier, and now building toward the life I was always supposed to live: coaching people.

 

Strength and conditioning isn’t something I’m interested in. It’s an obsession.

 

I’ve spent years studying it, experimenting with it, living it, and learning from some of the most respected minds in the tactical performance world. I think deeply about training, probably far deeper than is reasonable, because I need to understand not only what works, but why it works, who it works for, and how to make it work better.

 

Then I tested it where theory actually matters. In a small Ontario town, nine fellas started training under the Dog Pound roof.

 

Seven became 455+ lb squatters.

Three pulled 500+ lbs.

Eight benched 230+ lbs.

 

Most of them did not walk through my doors as lifters at all. They were built here. And the system that built them is the same system I give my athletes today.

 

But numbers still aren’t the part of this I care about most. What I love is watching somebody change. Watching a man who doubted himself stand up with a weight he once thought was impossible. Watching an athlete become more capable. Watching confidence begin leaking out of the weight room and into the rest of their life.

 

That shit means something to me.

 

There are a lot of people who love training. There are fewer who genuinely love coaching. I love seeing other people win almost as much as I love winning myself. That is becoming increasingly rare, and it is something I will protect for the rest of my life.

 

Dog Pound Barbell Club was never supposed to become another fitness brand.

 

It is the accumulation of everything I’ve survived, studied, questioned, tested and believed in.

 

Soldier into coach.

Student forever.

Strength as the vehicle.

Building stronger humans as the mission.

 

And I’m only getting started.